The blue sea waves, and the fragrance of seafood wafts. On the morning of September 8th, Wang Deben, Secretary of the Party Group and Director of the Provincial Postal Administration, and his delegation visited Huaxin Food (Shandong) Group Co., Ltd. for on-site research, focusing on the development of characteristic marine products in express delivery services and exploring new ways for local marine food to expand nationwide through logistics channels. Wang Cheng, Deputy Director of the Municipal Government Office, and relevant leaders of the Municipal Postal Administration accompanied the research.

The research team went deep into the enterprise and carefully understood the full chain operation mode of the enterprise from raw material fishing, deep processing to e-commerce sales and express delivery. As a key local marine food enterprise in Rushan, Huaxin Food has rooted itself in the Blue Coast and has been deeply involved in marine food for many years. Relying on the unique advantages of marine resources in Rushan, fresh seafood has been standardized and transformed into a variety of well sold specialty products such as wrapped flour series, tempura series, and seafood gift boxes. Online e-commerce channels continue to make efforts, leveraging the postal express network to deliver boxes of authentic Rushan seafood across mountains and seas to consumers' dining tables across the country, allowing marine delicacies to leave Jiaodong and head north and south across the country.

During the research process, Director Wang Deben inquired in detail about the actual situation of enterprise seafood delivery, production and sales coordination, brand expansion, etc. He stated that characteristic marine products are valuable industrial wealth in the local area, and postal express delivery should fully leverage the advantages of network channels, deepen government enterprise cooperation, and improve seafood delivery supporting services. Liu Haijun, Chairman of Huaxin Food Group, introduced the current development status of the enterprise to the research team and elaborated on the future development plan of the enterprise. The enterprise adheres to the original intention of quality, deeply explores the value of the ocean, continuously enriches the product matrix, upgrades production processes, and leverages the momentum of e-commerce and express delivery to expand its sales territory.

In the future, Huaxin Food will continue to polish the business card of Rushan Marine Food, make good use of the advantages of postal and express logistics, use high-quality seafood as a link, tell the story of Rushan Marine Flavor well, and inject more enterprise momentum into the vigorous development of local marine economy.